Trndmrkr

Future of Technology in Glass

2012-02-09T18:03:00.004+01:00

This sneakpeak into the near future, a video named ' A Day Made of Glass 2', is pretty amazing. School would be much more fun with an all touchscreen environment, let alone spotting augmented reality Dinosaurs on a field trip. It's all made possible by Corning's near- future vision on highly engineered glass.

Ref: leefritme.nl

Super Bowl commercials 2012

2012-02-06T09:40:00.003+01:00

All Super Bowl ad's neatly put together on one reel. Find out which one you like most...
Super Bowl 2012 Commercials: Watch Them All Here
For more Superbowl inspiration Tarantino style check this video.

The Bark Side: 2012, Volkswagen does StarWars

2012-01-24T11:31:00.004+01:00

This made my day... canine chorus barks a familiar tune...especially the Chewbarca reference (that pun was intended) and the Whippet cameo at the end...
Volkswagen seem to taken the Catvertising trend to another level...Barkvertising it is!

Keep an eye out for our 2012 Game Day commercial—it will all make sense. Love Star Wars and Volkswagen? Create an Intergalactic Invite to your Big Game party here.

You are an Explorer

2012-01-22T21:41:00.004+01:00

Ref: Bob on vi.sualize.us

Nike Fuelband is 'Shaking That Thing'

2012-01-21T18:10:00.003+01:00

Fueled with pop-culture references, this new Nike commercial shows that 'shaking that thing' counts...for the Nike Fuelband that is...

CREDITS:
Client: Nike
Spot: "Counts"

Agency: Wieden + Kennedy, Portland, Ore

Ref: Ad of the Day

French Street Art

2012-01-15T22:05:00.003+01:00

Priceless!

See more .
Thanks Francisca!
Ref: tout-bon.com

Esprit "Make a Wish" Campaign inc. with Facehunter

2012-01-15T20:02:00.008+01:00

In this Esprit "Make a Wish" campaign in collaboration with Facehunter's Yvan Rodic, fashionable people on the street are asked to they wish for themselves and the people they love.

These video's bring beautiful people and inspiring thoughts together, while reflecting the incredible diversity of the world's cities where these video's were captured in. The concept of documenting people and their thoughts/ wishes has is not new... see Fifty People one Question however...within these settings, you will be sure to find something inspiring...

Berlin

Shanghai

Ref:Facehunter

Happy Holidays!

2011-12-23T22:18:00.000+01:00

Ref: Ignited Digital

Moving From One Way Storytelling To Dynamic Storytelling.

2011-12-18T22:20:00.005+01:00

Via storytelling brands have always desired to create positive and active consumer relationships. However, due to the distribution of creativity and distribution of technology, branded content is increasingly created and generated by consumers. Brands should therefore fuel this creativity to challenge consumers to share branded content. Not just via Facebook but through all types of digital tools. Key is to develop deeper relevance and emotional connections.

Brands should therefore convert from one way storytelling to dynamic storytelling:
“The development of incremental elements of a brand idea that gets dispersed systematically across multiple channels of conversations for the purpose of creating a unified and coordinated brand experience” (ref: Coca Cola Content 2020).
That in one sentence sums up the idea. But If you like the more elaborate explanation, and have a lot of patience I suggest you view the following...

In my opinion, the first step to dynamic storytelling is to find the right collaborations with digital platforms, where consumers are receptive of a branded story. Subsequently, a brand should collaborate with consumers to strengthen and build spaces. Engage in consumer conversations, not just to listen but to create inspirational provocations. One example of implementing dynamic storytelling last year is the Coca Cola 3 day event in Israel. Visitors could update and share content at any time on Facebook real life with RFID wristbands. The 650 visitors in the coca cola village 350.000 pieces of content over their 3 day stay. Each visitor posted an average of 54 branded pieces of Coca Cola to their Facebook page.

Another current is Adidas in the UK, which landed soccer legend Lionel Messi in the middle of 11 random games, creating an unbelievable experience for thousands of passionate fans. The Adidas events were spread entirely through the brands Facebook group and UK football blogs in just 4 days leading up to Messi’s arrival. At first 1000 fans witnessed his arrival, the last arrival was sadly cancelled because of a staggering 3000 fans that were awaiting Messi’s arrival.

In 2012 dynamic brand/consumer conversations based on emotional analysis and consumption will evolve. These apps will make sure brands are even more relevant to consumers by provoking consumer conversations’ at the right time and place.
Some examples that are running in 2011/2012:
USA: The smart phone and health industry is on a steep growth curve and Kellogg decided to tap into the market with its first app called myPlan, which is the Special K Challenge 2 week application for iPhone and Android platforms.
NL: Philips is assessing its new Wake-up Light via Philips Wake-up Light Challenge research and using tools such as the Philips Wake app and Facebook. The Philips Wake-App is for everyone taking part in the challenge, and anyone who wants to track how they feel when they wake up.

Film about Facebook 2

2011-12-17T14:58:00.006+01:00

BBC documentary about Mark Zuckerberg. Interesting analysis of the social factors, opportunities and threats for Facebook heading towards the future.

Ref: BBC

Swedish Save Sex Campaign

2011-12-13T21:02:00.006+01:00

The Sex Profile from ESTER on Vimeo.

For all my friends visiting Sweden.... very funny app.
I'm sure this post will crank up some of this blog statistics;)
Thanks Jur!

2012 And Beyond

2011-12-11T15:51:00.005+01:00

On December 14, Second Sight will launch its new year book and event,' 2012 and beyond'. Various trend experts will share and present their views on 2012 during this festive afternoon in Amsterdam.

During the event, trend experts share their views on 2012 and beyond: the best contributions from the Second Sight Yearbook '2012 and beyond 'and nominees for the 2012 Trendwatcher of the Year Awards (TWOTY). An inspiring event for anyone who wants to know what the trends for 2012 and what its impact on organizations, consumers, products and services.

Ref: Second Sight

Life in a Day film

2011-11-26T01:10:00.011+01:00

This was definitely worth waiting since July 2010: Life In A Day.
For those who have missed all the commotion about this phenomenon, a quick summary:
this documentary has been shot by film makers all over the world, and crowdsourced online. Some 80,000 submissions and 4,500 hours of footage from 192 countries later, the documentary was born with. It's sole purpose is to serve as a time capsule to show for future generations what it was like to be alive on the 24th of July, 2010. Produced by Ridley Scott and directed by Kevin Macdonald. I loved the global aspect of the documentary: experiencing one day in different parts of the world, capturing different sounds, colours and atmosphere's. Surprisingly, some things are the same all around the world, such as some rituals or even the size of flies as one character in the film points out. Watch the whole film now Life In A Day,on You Tube , prepare to be amazed.

Bankers: an anthropological study

2011-11-26T00:55:00.005+01:00

From journalist Joris Luyendijk Banking Blog... The blog is an experiment, but a great way to make a complex subject like the world of finance accessible to outsiders. Revealing stuff!

Ref: The Guardian

Woody Allen: A Documentary part 1

2011-11-22T23:00:00.003+01:00

Watch Woody Allen: A Documentary Part 1 on PBS. See more from AMERICAN MASTERS.

Ref: PBS

Travel Trends

2011-11-16T22:21:00.005+01:00

Contiki travel launched an annual report that looks into how travel trends are creating a new breed of traveller. Titled ‘Style Miles’, this year’s theme explores how food, fashion, music and the arts influence young Australians travelling overseas.

No longer content with an I ♥ NY tee, young travellers are now looking for cultural exchanges that will allow them to cultivate foreign experiences that they can then entrench into their everyday life back home. Contiki used this information to shape their itineraries, providing bespoke journeys tand not just party experiences.

Ref:thisislandlife.com

When to delete Facebook

2011-11-13T22:18:00.002+01:00

Most Millienials share their thoughts, life decisions, emotions and events via social network sites such as Facebook. So when they decide to quit, it is a life changing experience, which is naturally posted online...read the recognizable/funny and true story of Matthew Trammell

picture ref: jonrognerud.com

Catvertising

2011-11-12T21:50:00.003+01:00

This autumn cats are in trend....
In advertising at John st.

Thanks Rodger

In design by Design Academy graduate Thalia de Jong
Thalia portrays portraits the characters of both Persian show cats and their owners,in a sugar glazed design environment

FLLUFFY OBSESSION cuppycake - with subtitles

Docu: PressPausePlay

2011-11-01T20:55:00.003+01:00

I'm very curious about this documentary: PressPausePlay.
It is all about the digital revolution of the last decade which has unleashed creativity and talent of people in an unprecedented way, unleashing unlimited creative opportunites.

But does democratized culture mean better art, film, music and literature or is true talent instead flooded and drowned in the vast digital ocean of mass culture? Is it cultural democracy or mediocrity?

This is the question addressed by PressPausePlay, a documentary film containing interviews with some of the world’s most influential creators of the digital era.

The creative landscape is ever changing. These changes affect everything. From creation to distribution, from artist to consumer.Some talk about a revolution. Others talk about a natural evolution.What do you think?

Check it out tomorrow at Trouw in Amsterdam

A dog sells the benefits of TV advertising

2011-10-31T22:37:00.003+01:00

This definitely made me smile up to my ears today. This dog advertises itself on television to advertise television advertising. Created for the TV marketing agency Thinkbox by ad agency Red Brick Road. Good song too!

Ref:Thinkbox

Tech Savvy Girl Bloggers

2011-09-23T15:47:00.004+02:00

Via Complex magazine
Okay this is interesting, as it looks like the prettiest girls blog about the digital world we live in, and not the nerdy ones (but who am I to judge;). Still interesting sources for research. Go girls!

Secrets of the Superbrands- technology

2011-09-23T14:46:00.003+02:00

Great BBC TV series, 'The Secrets of the Superbrands'. This one is about technology and includes brands such as Facebook, Apple, Microsoft,Google, Nokia and Sony.
Best part is the interview with grade school kids about mobile phones. They are definitely the experts!

Secrets of the Superbrands- Fashion & T-shirts stories

2011-09-23T14:38:00.007+02:00

Finally found some interesting, fun and insight full TV programmes including fashion (yes its not E- channel territory only) thanks you BBC !

Secrets of the Superbrands- Fashion quote: "This is one of her pleasure centres that light up (of a MRI scan, just if your starting to wonder) when she sees the expensive designer bags, not the cheaper ones"...... I can relate to that

And some more for all those T-shirts lovers out there....enjoy!

Graffiti Wars: Banksy vs. Robbo

2011-09-17T21:15:00.004+02:00

Graffiti artists Banksy vs. Robbo. Fans are still guessing what happened, and keeping the discussion alive.

Thanks Rodger
Ref: channel 4

Evolution of Marketing

2011-07-26T23:23:00.002+02:00

Fifty People, One Question

2011-07-06T23:14:00.008+02:00

One of my favourite projects for some time now-with all the same set up, asking one question to 50 people and editing their answers into a short but beautifully shot clip. I am looking forward to doing some research like this very shortly, to help brands to understand and connect with people...

PostSecret: Confessions on Life, Death and God from Frank Warren on Vimeo.

Fifty People, One Question: New York from Fifty People, One Question on Vimeo.

Ref:fiftypeopleonequestion.com

The Rise of the Bedroom Producer

2011-07-06T22:54:00.002+02:00

Typically Generation Y

Rise of the Bedroom Producer - A Dance Music Documentary 2011 from Mota Productions on Vimeo.

LA-Bike Farm

2011-06-19T12:57:00.003+02:00

What happens when you bring together 2 of LA's biggest current love affairs- Farmer markets and Bikes...
Coming next weekend to MOCA LosAngeles - Bike Farm!
Ref : http://workshops.levi.com/

Virus made in Glass

2011-06-19T12:40:00.010+02:00

Virusses are staying on trend and moving from the lab into art galleries, since glass blower Luke Jerram took the idea to represent viruses and diseases such as HIV into glass creations. The artist manages to reproduce these pathogens on a large scale to show both a beautiful as poignant point of view of these viruses. Did E.coli ever looked so good?
Ref: Fubiz.net

BOMBAY SAPPHIRE Imagination Installation

2011-06-13T16:30:00.002+02:00

Yatzer presents The making of BOMBAY SAPPHIRE Imagination Installation from Yatzer on Vimeo.

Imagination Installation designed by Yehrin Tong for BOMBAY SAPPHIRE, tells the story of the brand which stands for tradition and exclusivity. Yatzer presents today the making of the installation that promises to engage the viewers and unlock the potential of imagination in everyone.
Ref: Yatzer.com

A Love Story...

2011-05-22T12:30:00.003+02:00

In Splitscreen....

Splitscreen: A Love Story from JW Griffiths on Vimeo.

In Milk....

A Love Story… In Milk from Catsnake on Vimeo.

Made by Catsnake (catsnake.com) on commission from Friends of the Earth (foe.co.uk).

Ref: threebillion.com

60's 'spring zeitgeist' movie- Magic Bus

2011-05-19T10:27:00.012+02:00

According to the book of Tom Kniesmeijer 'De Seizoenen van de Tijdgeest' , an experimental springtime zeitgeist, somewhat like in the 60's, is taking over the gloom of the winter 9/11 zeitgeist

Not so surprisingly I guess, this film is premiering in this July/ August... Magic Trip
check out the trailer

In 1964, Ken Kesey, the famed author of "One Flew Over the Cuckoo's Nest," set off on a legendary, LSD-fuelled cross-country road trip to the New York World's Fair. He was joined by "The Merry Band of Pranksters," a renegade group of counterculture truth-seekers, including Neal Cassady, the American icon immortalized in Kerouac's "On the Road," and the driver and painter of the psychedelic Magic Bus. Kesey and the Pranksters intended to make a documentary about their trip, shooting footage on 16MM, but the film was never finished and the footage has remained virtually unseen. In 2005 the makers of this film found out there was footage of this legendary road trip, it took 6 years to complete it into this film. With MAGIC TRIP, Academy Award-winning filmmaker Alex Gibney (Taxi to the Dark Side) and co-director Alison Ellwood were given unprecedented access to this raw footage by the Kesey family. They worked with the Film Foundation, HISTORY and the UCLA Film Archives to restore over 100 hours of film and audiotape, and have shaped an invaluable document of this extraordinary piece of American history.

logomania

2011-05-02T23:30:00.009+02:00

Ref:ffffound

Logorama- Pictoplasma Festival 2011

2011-04-11T00:05:00.007+02:00

Action, Suspense, Hostages and Ronald McDonald, that pretty much summes up what you are about to see next...
No wonder Logorama was chosen as one of the best animated short video's at the Pictoplasma festival (as nominated for the Oscars in 2010.)

Pictoplasma Festival 2011- nous sommes la!

2011-04-10T23:11:00.013+02:00

Pictoplasma Berlin (this 6-9 April) is known internationally as the festival of contemporary character design and art. Besides lectures, film screenings, workshops and concerts, are works by various artists exhibited. The organizers created a character walk this year in the streets around Kino Babylon in the Mitte with over twenty participating exhibit areas.

Here's some impressions of the Character Walk:

Ref from top:Raymond Lemstra @Create Berlin, Ben&Julia @ Stink Temporary Gallery, Crim Collective @ 111 a space for contemporary art
Missing Link Research Centre @ Pavillion der Volksbühne
Jeremyville @ SOTO, McBess @ Dudes Factory

The Big Rethink..Competing on Ideas

2011-02-26T17:01:00.002+01:00

How will connectivity demand and drive imaginative business? learn and listen at the Big Rethink 2011.

Fedex.. Always first

2011-02-26T16:45:00.002+01:00

Just imagining Fedex trucks driving around like this, makes me smile.
Ref: Ads of the World

Art & Copy

2011-02-06T23:28:00.004+01:00

Art & Copy brings advertising legends to the screen. The film is from Doug Pray (including Surf Wise, Scratch and Hype!) and is about advertising and inspiration. It shows the work and the wisdom of some of the most influential (living) people in advertising: George Lois, Mary Wells, Dan Wieden, Lee Clow and Hal Riney. Perhaps for many people unfamiliar names, but they made things that you surely know. Lee Clow is the creative godfather of Apple's 'Think different, Dan Wieden of Nike's 'Just do It"

ART & COPY Trailer from ART & COPY on Vimeo.

NO AD New York: Ad=Art

2011-02-01T23:01:00.002+01:00

NO AD New York: Killing Off Outdoor Advertising
Art student project becomes art phenomenon, check it at No Ad NY
Ref: PSFK

Mad Man Yourself

2011-01-31T22:52:00.004+01:00

Create your Mad Men avatar
I went with the Betty look.

Zuckerberg vs. Assange

2011-01-22T13:26:00.003+01:00

Tron Legacy interactive skateboard installation

2011-01-16T22:25:00.002+01:00

The making of a Light Session- Tron Premiere- ENESS from ENESS on Vimeo.

Old-time skaters ENESS jumped at the chance to bring skateboarding into the future by blending interactivity and high-tech mastery for the Tron Legacy premiere.
This film documents making of a ground breaking new skateboard installation in the streets of Melbourne, Australia.
Ref: Notcot

Nike+ gaming app

2011-01-16T22:06:00.004+01:00

Remember tag? Sure you do. Were you awesome at it? Well now’s your chance to prove it all over again. Grab your friends and challenge them to a game of Nike+ Tag. All you need is the Nike+ GPS App for iPhone. Because let’s be honest—sometimes it’s more fun to run from your friends than with them.

Here’s how to play:

• Download the Nike+ GPS App for iPhone® from iTunes.
• Pick a game: distance or time.
• The person who runs the shortest distance or time is IT.
• If you’re IT, your frenemies can talk trash on your home screen.
• The only way not to be IT is to start a new game.
You're It !

Ref: Nike+

How to create a great ad, with a tight budget II

2011-01-11T11:40:00.004+01:00

Simply charming this 60's Riviera style viral.

The creative brief was very clear: The films had to have a strong cinematic look, which would appeal to film buffs, the wider public and those who have come to expect something special from Stella Artois.

Not a problem when there's a large budget available, but an enormous challenge when there is very little to draw on.
Nevertheless, the teams enthusiasm was infectious, so is this viral.

Thanks Corinne!

Ref: Mother London, Transparent TV

Facebook book

2011-01-10T11:21:00.006+01:00

In a recent discussion we agreed that Facebook is somewhat similar to a good old 'friendship book'; the one you used to pass around in the class room, sharing each others favourite colours, food, animals etc... Now you can make a Facebook friendship booklet happen, and let your friends updates last for a lifetime with the Flashback Book application. At least last November you could, but I see posibilities for 2011 business models, read and see what it was all about...

Last november, DDB Paris created the 'Flashback Book' to launch Bouygues Telecom's Facebook platform. Flashback Book allowed social networkers to create limited edition books based on their status updates and photos. Users could include up to ten friends and designate a timeframe of the content to be covered. The limited run of 1,000 books were gone within an hour of the promotion's launch.

When Facebook becomes a book from Siavosh Zabeti on Vimeo.

...and only a week after posting this post I spotted the first 2011 Facebook book rip-off, SocialBook,they are currently taking orders.
Ref: Fubiz

How to create a great ad, with a tight budget

2011-01-05T17:15:00.002+01:00

Hire these guys, magical!

Lifetime Collective Fall/Winter 2011 from Salazar on Vimeo.

Thanks Rodger
Ref: Salazar

Inspiration for 2011

2010-12-31T18:21:00.005+01:00

Almost 2011, so its time to get boooming!
Just a quick note to wish everybody a fun, exciting, loving, inspiring 2011!
And to get you started, here's an article of some marketing trend spotting I did for the end of the year issue of Second Sight Magazine

Photo: tangramtattler

The Story of Chistmas 2.0

2010-12-16T22:15:00.004+01:00

This video adds a whole new dimension to Monty Pythons' Life of Brian...

e-mail from Mary "Joseph we need to talk" is hilarious!"

Shift Happens

2010-11-30T21:05:00.005+01:00

Dutch trend watcher Adjiedj Bakas' vision for the next 50 years...(unfortunately only in Dutch for now)
.
Bakas highlights "New nomads of like-minded global citizens will live part time in different places around the world. They are connected emotional, virtually and culturally. They have no homeland any more. The new nomads are one of the pillars of tomorrow's world". This trend is one of the main drivers of the upcoming labour force - Generation Y @ work- which we are researching for the Life Rhythm Knowledge Centre, more about this research soon.
Thanks Marlies!
Ref:PersoneelZaken

Real life Facebook

2010-11-15T11:45:00.003+01:00

How to implement Facebook into your brand event.
Both inspiring as mind-boggling or as one viewer puts it:
As a technician, I really like this.
As a citizen, I'm starting to tremble.
As a consumer, I'll prefer Pepsi now.

Nevertheless these teens had a blast!

Films about Facebook

2010-11-11T10:58:00.009+01:00

If 'Wall Street' was the movie about the eighties and 'Trainspotting' perhaps the nineties, then 'The Social Network', a film about the rise and rise of Facebook and its creator Mark Zuckerman,is distinctively one of the year zero. The success of Facebook is inextricably linked to the zeitgeist.

Social networking now is the number one activity on the web and Hollywood took notice. This November a new docu-thriller "Catfish" will premiere in cinema's..

The Social Network

Above the key players: Mark Zuckerberg, Eduardo Saverin and Sean Parker. Under their performers: Jesse Eisenberg, Andrew Garfield and Justin Timberlake.

... and more creative Geek & Facebook expressions...

The New Dork - Entrepreneur State of Mind

Farewell Facebook

Ref: Bright,BBC

20- Somethings Success is...

2010-10-27T15:05:00.021+02:00

Failure = Success

In our society, failure is hardly accepted. Setbacks, blunders and disappointments are completely kept out of the picture. CVs flaunt LinkedIn and enviable photos on Facebook, but missed promotions or disaster holidays are nowhere to be found. Only successes are celebrated.
But most young 20-somethings believe that setbacks, including professional, often can be an unexpected source of inspiration. The idea is simple: innovations are only possible with people who dare to cross borders. And that risk should be respected, honored and not punished. This generation will not only cater to innovation whitin current management structures of organizations, but they will tackle the fundamental principles of the so-called successful society as well. They know failure leads to inspiration and are embracing it as ways to fully develop themselves: authentic, confident and successfully!

Commercial- Nike Rise
LeBron James "I'm not a role model"
This isn’t about what LeBron James has done, or hasn’t done. This is about the difference between the expectations others may have of him versus the expectations he has of himself. What should he do? Just do it!

Project-Fail Safe
How secure must we be to take risks? Does anonymity play a big role in how you behave online? What is the difference between losing and failing? "Fail Safe" begins a conversation on these topics and invites your participation (twitter hashtags #failsafe and #failcon )

This video was created at the Fail Conference in Berlin, Germany on 7 May 2010, an event by PALOMAR5 ( palomar5.org ), YOUR NEIGHBOURS ( yourneighbours.de ) and KS12 ( ks12.net )

Fail Safe from KS12 on Vimeo.

Book-Loser
LOSER tackles the 'successful society' by showing how an unexpected setbacks can be inspiring.

LOSER includes images, designs and works of over 60 creatives, including Erwin Olaf, Stefan Sagmeister, Silvia B., Atypyk, Tjep Hanna Hedman and their failure to present for entertainment, for inspiration, for identification or for processing. Loser will be launched November 15, contact for more info De Jonge Hond.

Ref:Creativity-Online, Jonge Hond, KS12

Interruptions vs. Engagement Marketing

2010-10-21T18:09:00.005+02:00

See what engagement can do... with little input have a large effect...

click on the link below to access the 'large' poster format... and put it up somewhere for inspiration!
Ref: Robert van Geenhuizen via Idealize

20-Somethings Dilemma

2010-10-11T17:45:00.006+02:00

Lately I have been noticing some interesting articles and research projects about 20 somethings, their dilemma's and view of the world. Here's a first link on what it is all about...

“ALL WE EVER WANTED IS EVERYTHING”- (in Dutch)

All we ever wanted - trailer from 100% Halal on Vimeo.

All we ever wanted is everything is a documentary on how young creatives are confronted with stress and handle performance-, peer- and social media pressure. Things most of us are confronted with every day... but can for some evolve in serious social and psychological problems.
Check the whole documentary here

Later this month I will share some more examples of what keeps 20 something minds occupied nowadays and sum up on what effect it has on their decisions (= buying, career, psychology etc.) so be sure to check the blog regularly.

sources:
100% HALAL

Influencers: A Documentary on Trends and Tastemarkers

2010-10-07T20:57:00.002+02:00

Ref:Influencers The Film

The Great Recession Food Trend

2010-09-30T17:32:00.000+02:00

In my recent visit to LA these truck have amazed me on
their originality - 'coolhaus' icecream sandwiches,
the blend of cultures that create particularly creative fusion flavors- the 'rive a gauche' hamburger,
...and exclusivity- the truffel fries.

In spite of the economic climate—or perhaps because of it— new mobile food truck are growing fast and food truck entrepreneurs are trying to keep up with the demand. Today, even some chefs from Michelin-starred eateries are migrating into a sector of the food business that seems particularly well suited for a financial downturn. Fans love great tastes, accessibility (right in front of the office) and relative inexpensive but nevertheless high quality meals.

Furthermore, what sets this new breed of food trucks apart is how tech savvy they are intheir use of social media, in particular Facebook and Twitter. One tweet can turn a deserted office area into a bussling corner of foody lovers. Some food truck entrepreneurs, like kogiBBQ manage as much as 62,306 followers on Twitter a day. What's more, fans are very engaged – the dream of every marketeer. Fans share their opinions about the dishes they purchased, the flavours they liked, what they’ve indulged in that day: it's instantaneous feedback. They go online and say what they'd like to see, and sometimes there's maybe something (the chefs) haven't thought of. Several of the trucks chefs have gone as far as adding items to their menus based on customer requests.
The food trucks practise of creative strategy, I believe, is something even non-food businesses would be wise to explore.

ref: Wallet pop, Wall Street Journal

The Superbowl Tarantino Style

2010-09-29T12:05:00.007+02:00

Superbowl footage restyled according to the work of some greatest film directors... love the Werner Herzog part...
Thanks Peter!

Where Good Ideas Come From

2010-09-28T13:55:00.004+02:00

Lets start creating spaces which nurture the creation of ideas and open our doors to open innovation. Thanks Rodger sharing for the link!

And some addintional info on Facilitating Creativity at Work
Ref: The Fertile Unknown

50 Facts about Mobiles and Teens

2010-09-27T13:33:00.003+02:00

50 Key Mobile Youth Facts by mobileYouth.org

View more presentations from Graham Brown.

Ref: mobileYouth.org

The Future of Mobility

2010-09-22T22:09:00.014+02:00

An overview of some of nicest video footage and insights I came across researching The Future of Mobility

Disney animation predicting the future of mobility back in 1958

Volkswagen 2028 that sketches a scenario of future automotive mobility, 20 years from now. The site kicks off with a short introductory movie set in the future, where a father takes a walk with his son talking about the old times where there were still traffic jams. Not very convincing in my opinion but who knows, perhaps this will be something of the past very soon. Future times according to VW are about smart, on-demand car delivery services, skinnable car exteriors and the death of traffic jams as we know them.

Honda: Mobility in 2088 (not new but still good)

How to Relaunch a Product...

2010-09-21T17:51:00.002+02:00

By changing almost nothing... Diamond Shreddies...
thanks Cor & Corinne

The Trick to Marketing

2010-09-13T10:59:00.003+02:00

Youth and Media Use in the Netherlands

2010-09-12T17:40:00.001+02:00

Prezi at Npox- festival of KLO (in Dutch only).

NPOX 20-34 on Prezi

100 cats take over IKEA

2010-09-12T14:21:00.007+02:00

A look behind the experiment of IKEA UK's release of 100 house cats into its Wembley store in the UK.
Love the part where one cat owner is looking for a living room theme- "cause he's a couch potato"- probably this cat's mission is to find the best couch in the store... IKEA is making cats- and its owners- feel at home.
Made by ad agency Mother, London.

The Psychology of Culture

2010-09-08T18:24:00.005+02:00

Interesting piece on how advertising agency Amsterdam Worldwide uses Cultural Mapping to create campaigns that are both locally appealing and globally effective for example Onitsuka Tiger and Opel.
Ref: Contagious

Are We Post-Digital Yet?

2010-09-03T15:10:00.003+02:00

Nice story on how the most compelling brand ideas of the last decade have had a digital heart but have manifested themselves in meaningful ways in people's fleshly lives.
Ref:Creativity Online

The Nike ' Back to the Future' shoe

2010-08-30T12:57:00.011+02:00

All hail Nike for finally patenting the Nike Air trainer with automatic laces. Remarkably, they seem very similar to 'Nike Air Mag' with' Power Laces' from the film 'Back to the Future II'.

The patent shows a charging system and a button to tie or loose the laces . Nike has already released a model on the market that looked like the shoes from the movie, but the tying of the laces were still not automatic.

For fans of the film this shoe is just what they have been asking for. Over the years fans have made numerous attempts to bring the shoes Marty McFly character to life. Until now, they had to make do with home-made shoes. I believe it is a marketing success, for nostalgia seeking 30-somethings who have enough 'pocket money' now to spend on these trainers.

Ref: Idealize.nl

Get Crafty for Converse

2010-08-24T10:57:00.005+02:00

Introducing “Hack Job”, booooooom's new project with Converse Skateboarding.
Dream up your vision of skateboardig and use whatever material, from scrap material to ...people, to create it. The most creative ideas will be eligible for wonderful Converse prizes. Deadline September 10th, for details click here
some creative examples ...
Ref: booooooom.com

An open letter to folk in advertising and marketing

2010-08-20T10:25:00.005+02:00

Thought provoking and funny...and reminds us marketing & advertising folk to keep looking for ways to actually do reach people with communication they believe is relevant to them (and who knows.. perhaps they will actually like it that much that next time round they will publicly praise your commercial... and buy lots of what you sell;)
Ref: PSFK

Life In A Day

2010-07-18T02:03:00.003+02:00

Life In A Day is a historic global experiment to create the world's largest user-generated feature film: a documentary, shot in a single day, by you. On July 24, you have 24 hours to capture a glimpse of your life on camera. The most compelling and distinctive footage will be edited into an experimental documentary film, executive produced by Ridley Scott (director of film such as Gladiator and Thelma & Louise ) and directed by Kevin Macdonald.

Myths about youth

2010-07-05T12:18:00.002+02:00

Top 10 Youth Marketing Myths by Graham Brown

View more presentations from Graham Brown.

pixel attacks

2010-06-29T16:15:00.000+02:00

Analog Art Show

2010-06-22T17:08:00.002+02:00

ANALOG is having a PLA Art Show that I have a photo in so go check it out if you’re in the area…

Opening reception is this Wednesday June 23rd, 2010
6:00pm-9:00pm

Shorebreak Hotel
500 Pacific Coast Hwy
Huntington Beach, CA 92648

The worlds most Inspirational Problem-Solving, Savvy Brands and Smart Marketing

2010-06-22T16:39:00.004+02:00

Sure, the global economy is challenging right now, but according to Ad Age these companies have found ways to make their brand messages work harder to reach consumers. This whitepaper offers a list of 30 of the most Problem-Solving, Savvy Brands and Smart Marketing initiatives curated Ad Age.
Excellent reading material when your looking for new ways of offering customer service.
Ref: Ad Age

Characters in motion

2010-06-21T15:00:00.003+02:00

Pictoplasma is one of Europe's (or the world's) leading illutration festival and publishing company...

Pictoplasma - Characters in Motion - Vol.3 Teaser from Pictoplasma on Vimeo.

Motivations

2010-06-21T09:43:00.004+02:00

Wondering what your drive is in life.. look no further,
ps. nice way to use animation too

Interactive releation show by IKEA

2010-06-21T09:15:00.002+02:00

Nice initiative of IKEA in honor of the Royal Swedish newly weds princess Victoria & prince Daniel Interactive releation show by IKEA

Warhol

2010-05-28T14:47:00.003+02:00

Looking for a piece on at ART Amsterdam ;D

Dulux- Let's Colour

2010-05-27T16:04:00.003+02:00

Not suprisingly Dulux supports this great initiative... Favela Painting

Another Dimension

2010-05-26T17:32:00.012+02:00

It is expected that 2010 is the year in which 3D entertainment will experience a final breaktrough among the masses; recent blockbusters as Avatar and Alice in Wonderland, brought the populariteet from 3D to unprecidented heights. Besides launches of Sony's and Samsungs 3D TV's, 3D game consoles, the art,fashion and and sports scene have become enchanted by this form of imagery as well.

Audiovision meet art

Samsung 3D

Gaming

Nintendo DS 3D

Fashion & Media

Sports & 3D effects

Shaun White Skateboarding

Nike Mercurial Superfly II

10 levels of communication today

2010-05-12T21:03:00.002+02:00

very true! Thanks Rodger!
Ref: Tishen

Augmented Reality the LEGO way

2010-04-23T13:55:00.003+02:00

The augmented reality lego box, nice add to packaging design.
Luckily, I believe, that children's imagination & creativity does not stop at a digital 3 d presentation.

HowToUseTwitterForMarketingandPR.com

2010-04-16T14:27:00.003+02:00

This is really the best website I've visited this month, and very educational
HowToUseTwitterForMarketingandPR.com
Ref: Contagiousmagazine.com

What would life be in 2020?

2010-04-15T14:23:00.003+02:00

See for yourself in this Forbes report (in partnership with Frog design) Ref: Forbes.com

Put on your dance..run...music shoes

2010-04-15T13:55:00.000+02:00

Mindblowing!

Jay Z & ABSOLUT

2010-03-27T20:52:00.002+01:00

Inspiring & makes me want to go to NY

MAYER HAWTHORNE "MAYBE SO, MAYBE NO"

2010-03-14T16:06:00.001+01:00

Old School meets Happy Times

Mayer Hawthorne - Maybe So, Maybe No from Stones Throw on Vimeo.

miniature versions of Mad Man icons...

2010-03-10T23:54:00.003+01:00

...and find out whats missing in the picure.. hint its more than a pack of Lucky's and Scotch
source:Flavorwire

Why advertising is a failure?

2010-02-04T10:02:00.007+01:00

"Advertising is a failure. When you don't have that good relationship, then you have to advertise...".

An interesting plea by Jeff Jarvis, new media expert, writer and proffesional blogger, on how the internet has changed the consumer and its effect on global brands. He seems to forget that most global brands are using advertising in a less traditional way, such as by creating a personal relationship with consumers like Innocent drinks (part of Coca Cola), embracing consumer needs and insights like Nike or WOM like Apple and using new media to their (and the consumers) advantage....

Levi's pop up closet

2010-01-27T19:19:00.001+01:00

Advertiser: Levi’s
Agency: Mortierbrigade
Creatives: Tim Arts & Stefan van den Boogaard
Designer: Daan de Haan
Illustrator: Marianne Lock

Amsterdam premieres new short film Spike Jonze

2010-01-23T23:13:00.005+01:00

The film 'I'm Here' of Spike Jonze, one of the main influencers of today's pop culture, showcases his interpretation of the ABSOLUT brand. In the lead up to the premiere - the Dutch have the honor to set up a competition accompanying the film. A short promotional film was made by four leading Dutch creatives, to call for creatives to participate in the competition. The winner of the competition has the opportunity to organise the offline premiere of the film.

Here's a short preview of the film I'm Here...

REf: Idealize.nl

The world 1st steet art disaster movie

2010-01-23T22:54:00.004+01:00

Graffity artist/designer and international renound'enfant terrible' Banky can cross of yet another box of the Slash/Slash Dilemma- What position to chose as a designer... its being a film maker. Banksy will be releasing a new film called Exit Through The Gift Shop that will be premiering at Sundance . The film supposedly is about a man who tried to make a movie about Banksy, but Banksy ends up making a film about him instead. The trailer had a Jackass feel to it, I curious what it will be about...

Ref: Kitsune Nior

Wishing you a inspirational 2010!

2010-01-04T22:59:00.003+01:00

Must Read- Future in Progress

2009-12-28T21:37:00.007+01:00

Future in Progress is a series of concepts, projects, ideas and opinions that are directional and inspiring, and will continue to influence the way we work. This book is a creative collaboration between the International Fashion Institute and many creative professionals who have an impact across the creative industries. Looking forward to 2020 and beyond, the projects featured are designed to spark dialogue and conversation about fashion, consumer and brand future so that triggers more questions, dares you to make bigger predictions and create the “amazing” expectations.

Future in Progress will be published in January 2010 and will be available to purchase at amazon.co.uk
Ref: Neil Bennett

Abandoned building blog

2009-12-28T17:30:00.006+01:00

First of all, a late Merry X- mas to you all,hope you had a good one.
Secondly... it's back to business... I found this blog and love the eerie, Dr. Evilish look of this blog... and if you're searching a location for a movie/music video set... this is your guidebook...

Ref :PSFK

Bento Art

2009-12-17T15:18:00.003+01:00

One of the best things about Japan is the Bento Box... a delicious lunch box packed with Japanese goodness: fish, sticky rice eggrolls, sushi.. you name it.
Japanese mums tend to go the extra mile for their kin decorating the school lunch bento boxes according to the latest playground craze... now is't become an art form...
se more here
Ref:Toxel.com

Trends for 2010

2009-12-09T14:30:00.005+01:00

Obviously, trends don’t ‘start’ on 1 January 2010, so see what the people at trendwatching.com have foreseen for us trendreport 2010.
Ref: trendwatching.com

The Quiet Riot to sustainable design

2009-12-08T11:54:00.007+01:00

We as consumers nowadays have an unsatisfiable need for novelty: more products, services and experiences.

To satisfy this demand, design is shouting for more resources and energy than are available. Design and its users are living on the credit of future generations and causing massive pollution. In order to breach with this disastrous trend, the Danish intitiative, the quiet riot, researches how design can contribute to a more sustainable future.

In my opinion they've already made a good start by dividing the collosal term 'Sustainability' in realistic and clear sub headings:
Food, Materials, Energy, Industry, People, Spaces and Communities - thequietriot.com celebrates solutions, which are highly energy efficient, use renewable resources and are well designed, aspirational and sustainable.

Ref:Sense Worldwide

IKEA Soft Toys Aid

2009-12-08T10:04:00.006+01:00

Soft Toys Aid is the cuddle version of 80's Live Aid and a new activity of IKEA's support of UNICEF and Save the Children education projects all over the world (by donating 1 euro for every soft toy that is bought).
IKEA soft toys get together to sing for a better world and everyone is invited to join them in an attempt to create the world’s biggest choir. You can record your own singing with just a few simple clicks. Furthermore, you can select which soft toy character you want to be represented by, and steer its dance movements. check the campaign.

Ref: ypsilon2.com

Are Planners Glorified Researchers?

2009-12-01T22:59:00.003+01:00

Interesting views on the role of planners nowadays; creative guru's, the voice of the consumer, or ....(I'll let you fill in the blanks)?
Ref: Redscout.com